Description
Juicy bursts of pineapple and mango lead the aroma, layered with bright citrus and a soft, pillowy texture. Founders Brewing Co.’s Mortal Bloom’ Hazy IPA Beer captures the modern hazy IPA style with a balance of expressive hop character and smooth drinkability. Built on decades of innovation, Founders continues to push boundaries while maintaining a commitment to bold, flavorful brewing.
Product Details:
- ABV: 6.2%
- IBUs: 50
- Hops: Citra, Mosaic, Chinook, Cascade
- Malts: Wheat malt, oats
- Calories: 199
- Availability: Year-round
Sensory Description:
Moderately hazy in appearance, this IPA opens with vibrant aromas of citrus and tropical fruit, led by pineapple, mango, and hints of orange zest. The palate is soft and rounded, with a plush mouthfeel driven by wheat and oats, allowing the hop expression to remain vivid without sharp bitterness. Layers of juicy fruit unfold alongside subtle resin and floral tones, while a restrained bitterness provides structure without overpowering the fruit-forward profile. The finish is smooth, aromatic, and clean, leaving a lingering impression of tropical fruit and gentle hop spice.
Brewers Background:
Founded in 1997 by Mike Stevens and Dave Engbers, Founders Brewing Co. has grown from a small startup into one of the most recognized craft breweries in the United States. Known for its bold approach to brewing, the company helped pioneer movements in high-impact and barrel-aged beers. With a philosophy centered on brewing what they love to drink, Founders continues to innovate while maintaining a strong connection to its origins and community.
Serving Suggestions:
Serve at 6 to 8C in a tulip or IPA glass to enhance aromatic intensity and maintain its soft texture. Ideal with spicy foods, grilled chicken, tacos, or fried dishes, it also pairs well with sharp cheeses and citrus-forward cuisine. Best enjoyed fresh to capture its vibrant hop character.




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